Product Marketing Specialist

Brief DescriptionWe are seeking a highly motivated Product Marketing Specialist to join our team. In this role, you will be responsible for driving go-to-market strategies, crafting compelling product positioning, and executing marketing campaigns that build awareness, generate leads, and support sales growth. You’ll work closely with cross-functional teams, including product, sales, and design, to ensure consistent messaging and a strong market presence. Key Responsibilities

Develop and execute product marketing strategies to increase brand visibility and drive customer acquisition.

Create engaging content such as blogs, case studies, presentations, email campaigns, and social media posts tailored for different channels and audiences.

Plan and manage marketing campaigns across digital platforms like LinkedIn, Pinterest, Meta, Google Ads, SEO, email, and events.

Collaborate with the product team to translate technical features into clear customer benefits.

Conduct market research and competitor analysis to identify trends, opportunities, and positioning strategies.

Support sales teams with marketing collateral, product demos, and sales enablement tools. 

Track and analyze campaign performance, preparing reports with actionable insights. 

Organize webinars and promotional events.

Preferred Skills

Bachelor’s degree in Marketing, Business, Communications, or related field.

3-5 years of experience in product marketing, digital marketing, or a similar role

Strong understanding of digital marketing tools like Google Analytics, SEO/SEM, LinkedIn Ads, Mailchimp/HubSpot, or similar.

Strong SEO knowledge with exposure to the latest trends and best practices.

Excellent communication, copywriting, and storytelling skills.

Ability to work collaboratively in a fast-paced, cross-functional environment.

Creative mindset with attention to detail and data-driven decision-making.

Nice to Have (Preferred Skills)

Experience in B2B SaaS / IT / Tech industries.

Familiarity with CRM tools (HubSpot, Salesforce, Zoho).

Knowledge of product lifecycle, GTM strategies, and customer journey mapping.

Interested candidates may send their updated resume to career@ibosoninnov.com  to begin the interview process.