E-mail Marketing Specialist

Brief Description

Apply Here:https://waydot.greythr.com/hire/jobs/senior-product-email-marketing-specialist-b2c About Us Way.com — America’s dominant automotive super app, powering every mile for over 10 million customers—from auto insurance and parking to EV charging and more. Leveraging cutting-edge AI, machine learning, and advanced data analytics, we deliver innovative, personalized solutions that transform car ownership. Featured by Bloomberg and ranked 48th on Andreessen Horowitz’s Marketplace list of fastest-growing companies worldwide and recognized as the top Product in Insurance by UnitQ, we’re making car ownership easier, more affordable, and more rewarding.

Job Title : Senior B2C Email Marketing Specialist Experience – 4 to 6 Years Work Arrangement – On-site Employment Type – Full-time

Role Overview : We are seeking a results-driven, detail-oriented Senior B2C Email Marketing Specialist to lead our product-focused email marketing efforts. This role demands deep expertise in Mailchimp, a strategic approach to customer engagement, and the ability to drive product growth, retention, and conversions through data-backed, high-impact campaigns. Key Responsibilities

Email Strategy & Execution – Design and implement impactful email marketing strategies that drive engagement, retention, and conversions. Campaign Management – Plan, launch, and optimize campaigns, automations, and workflows using Mailchimp and other platforms. Audience Segmentation – Utilize customer insights to build segmented lists and deliver personalized, targeted messaging. Performance Optimization – Conduct A/B testing on subject lines, content, and CTAs to continuously enhance performance. Cross-Functional Collaboration – Partner with product, design, and content teams to create visually compelling, high-impact email campaigns. Analytics & Reporting – Track key performance indicators, analyze campaign results, and provide actionable recommendations to improve ROI. Compliance & Best Practices – Ensure all campaigns align with regulations such as CCPA and CAN-SPAM while following industry standards. Market Awareness – Stay informed on emerging email marketing trends, tools, and best practices to maintain a competitive edge.

Preferred Skills

4–6 years of hands-on experience in B2C email marketing, ideally within digital product or SaaS environments.

Proven expertise in Mailchimp, including automation setup, audience segmentation, and performance reporting.

Solid understanding of customer journey mapping and lifecycle marketing strategies.

Working knowledge of HTML/CSS for email design is a plus, though not mandatory.

Strong data-driven approach, with experience using tools such as Google Analytics, UTM tracking, and campaign reporting dashboards.

Ability to craft engaging, action-oriented email copy that drives conversions.

Excellent analytical skills with a focus on tracking, measuring, and optimizing campaign performance.

Proficient in A/B testing and iterative experimentation to improve results.

Exceptional communication and cross-functional collaboration skills.

Why you will love working with us?

Opportunity to work for the #1 Auto Super app in the US.

Opportunity to make a meaningful impact across 10+ million users.

Dynamic, fast-paced, and innovation-driven work culture.

Clear pathways for career growth in a rapidly scaling technology company.

Competitive compensation.

Apply Here:https://waydot.greythr.com/hire/jobs/senior-product-email-marketing-specialist-b2c