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Digital Marketing Executive Roles and Responsibilities: Manage and optimize pay-per-click campaigns across multiple platforms, including Google Ads and Facebook Ads. Conduct keyword research and identify target keywords for campaigns. Write and test ad copy to ensure optimal performance. Monitor and analyze campaign performance data using tools such as Google Analytics and Facebook Ads Manager to identify areas for improvement. Make data-driven decisions to optimize campaigns for maximum ROI. Work with the team to develop and implement A/B testing strategies. Stay up-to-date with industry trends and best practices.
Desired Candidate Profile: Bachelor's degree in Marketing, Advertising, or a related field. 1-3 years of experience in pay-per-click advertising. Knowledge of Google Ads and Facebook Ads. Experience with Google Analytics and Facebook Ads Manager. Strong analytical skills and attention to detail. Excellent communication and teamwork skills. Ability to manage multiple projects and prioritize tasks effectively. Google Ads and/or Facebook Ads certifications are a plus.
Location & Shift: InfoPark, Koratty, Thrissur, Kerala Shift Timing: 1 PM – 10 PM
If this opportunity aligns with your career goals, kindly share your updated resume with us at careers@mapletechspace.com
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