Digital Marketing Analyst

Digital Marketing Analyst We’re seeking a Digital Marketing Analyst who combines creative thinking with data planning, executing, and measuring SEO, paid media, social, and CMS initiatives to drive measurable growth.

Key Responsibilities: • Handle multiple digital marketing projects with clear timelines and outcomes. • Collaborate with design, content, and sales to launch campaigns and landing pages. • Guide the team in implementing day-to-day marketing activities and best practices. • Create/review content briefs, on-page copy, and ad creatives. • Manage and update websites using a CMS (e.g., WordPress/Webflow). • Plan, launch, and optimize Google Ads and Meta Ads campaigns. • Track performance in GA4: define KPIs, set up events/conversions, and build simple dashboards. • Maintain stakeholder (customer) communication for updates, reports, and feedback. • Work within Agile/Scrum rituals (standups, sprint planning, retros) to prioritize and ship work.

Skills you Need: • SEO: keyword research, on-page optimization, internal linking, basic technical checks. • Technical SEO: site audits, indexation, sitemaps/robots, Core Web Vitals basics. • SMO/Social: content planning, scheduling, and basic community responses. • Paid Media: hands-on Google Ads & Meta Ads setup, budgeting, and optimization. • Analytics: GA4 events/goals, UTM hygiene, reporting, and actionable insights. • CMS: working experience updating pages, blogs, and landing pages. • Soft Skills: excellent communication, leadership, and project coordination. • Marketing automation/CRM (e.g., HubSpot, Active Campaign)

Experience 2+ Years

                                    If this opportunity aligns with your career goals, kindly share your updated resume with us at careers@cabotsolutions.com