Performance Marketing Specialist (Google ads and Meta ads)

Brief DescriptionBrandfell is looking for a highly skilled and performance-driven Paid Ads Specialist to join our growing digital marketing team. This role is ideal for someone with deep expertise in Google Ads and Meta Ads, a strong background in lead generation, and a passion for delivering real ROI for clients. Key Responsibilities

Plan, execute, and optimize paid advertising campaigns across Google Ads and Meta Ads

Develop and implement advanced lead generation strategies with a strong focus on ROI

Collaborate directly with clients to align on goals, campaign direction, and reporting

Analyze performance data and provide actionable insights for ongoing improvements

Conduct A/B testing on ads, landing pages, targeting, and bidding strategies

Stay up to date with the latest trends, updates, and best practices in paid marketing

Communicate effectively with management about any campaign issues or roadblocks, along with proposed solutions

Preferred SkillsRequired Skills & Experience

Minimum 2 years of hands-on experience with Google Ads and Meta Ads

Prior experience in a digital marketing agency managing multiple client accounts

Proven track record of delivering successful lead generation campaigns with quantifiable results

Strong skills in campaign analysis, data interpretation, and optimization

Excellent communication skills (verbal and written)

Strong time management and ability to work under pressure

Ability to independently handle client communications and performance reporting

Data analytics skills (e.g., Google Analytics, Looker Studio, etc.) are a plus

Google Ads and/or Meta Blueprint certifications are a plus

  Application Requirements – READ CAREFULLY To be considered for this role, candidates must submit their CV and portfolio to 📧 careers@brandfell.com  1. A detailed CV  2. A portfolio that clearly demonstrates your paid ads expertise Your portfolio should include:

Platforms used (Google Ads, Meta Ads)

Number of campaigns managed

Total monthly or lifetime ad budgets handled

Core campaign KPIs: CTR, CPA, ROAS, conversion rate, leads generated, etc.

Challenges you faced in your campaigns

The solutions you implemented

The impact/results of those solutions in measurable terms

Note - Selection for interview will be strictly based on the strength and clarity of your CV and portfolio.We expect candidates to invest time in creating a portfolio that demonstrates real performance, strategic thinking, and problem-solving skills.