Digital Analytics & Retention Marketing Manager

Digital Analytics & Retention Marketing Manager Job description

Key Responsibilities:

1. Marketing Analytics & Insights Lead analytics efforts using CleverTap and Google Analytics 4 (GA4) to track, measure, and optimize user behavior across app and web. Deploy GTM tags to track events & parameters for analytics platforms. Define and implement custom events, parameters, and funnels to capture meaningful user interactions. Build, maintain, and automate performance dashboards and internal reporting using Looker Studio and other visualization tools. Translate complex data into actionable business insights and growth opportunities.

2. Digital Marketing Planning & Optimization Plan, manage, and optimize Google Ads campaigns across search, display, and app channels. Contribute to the overall digital marketing strategy, balancing performance marketing, CRM, and organic growth initiatives. Lead SEO planning and execution using Ahrefs and Google Search Console to strengthen organic presence and keyword performance.

3. Martech & Automation Management Own and manage the CleverTap platform, including automation journeys, segmentation, in-app notifications, and pop-ups. Drive personalized user engagement campaigns to enhance retention, conversions, and lifetime value. Collaborate with product and tech teams to ensure seamless integration of martech systems and data pipelines.

4. Performance Reporting & Decision Support Deliver periodic insights reports on acquisition, engagement, retention, and conversion performance. Identify opportunities for funnel optimization and marketing ROI improvement. Partner with senior management to support strategic decision-making through analytics-backed recommendations.

5. B2B Marketing & CRM Management Manage B2B marketing automation and workflows through Odoo CRM for lead tracking, nurturing, and reporting. Ensure accuracy, hygiene, and data consistency across marketing systems and databases.

Tools & Platforms: CleverTap, Google Tag Manager, Google Analytics 4 (GA4), Google Ads, Looker Studio, Ahrefs, Google Search Console, Odoo CRM, Microsoft Excel / Google Sheets.

Qualifications & Experience: Bachelor’s or Master’s degree in Marketing, Business Analytics, or a related field. 12+ years of experience in marketing analytics, performance marketing, or martech management. Proven expertise in CleverTap or similar marketing automation platforms (MoEngage, WebEngage, etc.). Strong analytical and problem-solving skills with proficiency in data visualization and campaign performance measurement. Hands-on experience managing Google Ads and SEO optimization projects. Excellent communication skills and ability to work cross-functionally with product, marketing, and business teams. Expertise in Odoo will be an added advantage.

Key Attributes: Data-driven, strategic thinker with a strong business acumen. High attention to detail and ability to handle multiple priorities in a fast-paced environment. Creative problem solver with a passion for digital marketing and user engagement. Proactive, collaborative, and results-oriented approach.

You Can Have : A cool, tech-focused environment Best devices to work with. Eg: Mac Best Medical Insurance Competitive salary, Never an issue for the right candidate

Location Kochi/Kozhikode, Kerala

YOUGotaGift Pvt Ltd is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build.

                                    If this opportunity aligns with your career goals, kindly share your updated resume with us at techcareers@yougotagift.com