Digital Marketing Specialist

Brief DescriptionJob Type: Full-TimeLocation: Work from OfficeExperience: 1- 2 Years Job Summary We are seeking a talented and results-driven Digital Marketing Specialist to plan, develop, and manage our online marketing strategies. The ideal candidate will have hands-on experience in SEO, SEM, social media marketing, content creation, and analytics, with the ability to work independently and communicate effectively with international clients. Key Responsibilities

Develop and execute comprehensive digital marketing campaigns to achieve business goals. Conduct market research and competitor analysis to inform marketing strategies. Search Engine Optimization (SEO): Optimize website content and structure to improve search rankings and drive organic traffic. Perform keyword research and technical SEO audits to identify growth opportunities. Social Media Marketing: Manage and grow company presence across Facebook, Instagram, LinkedIn, and other platforms. Paid Advertising: Create, manage, and optimize ad campaigns across Google Ads, Meta Ads, and other platforms. Content Creation: Develop engaging content such as blog posts, videos, and infographics to support marketing initiatives. Analytics & Reporting: Track and analyze digital marketing metrics (traffic, engagement, conversions) using tools like Google Analytics. Communicate and coordinate with UK-based clients for campaign planning and updates. Provide regular performance reports and insights to the internal team. Preferred Skills 

Strong understanding of digital marketing principles and channels (SEO, SEM, SMM). Proficient in tools such as Google Ads, Google Analytics, Facebook Ads Manager, and other relevant platforms. Excellent written and verbal communication skills. Ability to multitask, manage deadlines, and adapt to a fast-paced environment. Creative thinker with strong analytical and problem-solving abilities.