Content Marketing Executive

Brief DescriptionContent Marketing Executive Location: Trivandrum, Kochi, Remote/Hybrid  Experience : 5-7yrs   The Opportunity: We are seeking a creative and driven Content Marketing Executive to join our growing marketing team. This role is perfect for a talented writer and content strategist who is passionate about creating compelling narratives and assisting with broader digital marketing efforts. You will be instrumental in developing high-quality, engaging content that informs, educates, and attracts our target audience, while working closely with our Digital Marketing Lead to amplify our online presence and achieve our marketing objectives.   Key Responsibilities: ● Content Creation & Development:  ○ Research, write, edit, and publish a variety of content formats, including blog posts, website copy, case studies, whitepapers, eBooks, social media posts, email newsletters, video scripts, and presentation decks.  ○ Ensure all content aligns with our brand voice, messaging guidelines, and strategic marketing goals.  ○ Translate complex technical concepts (especially related to IT services) into clear, engaging, and digestible content for various audiences.   ● Content Strategy & Planning Support:  ○ Collaborate with the Digital Marketing Lead to research industry trends, keywords, and audience insights to identify new content opportunities.  ○ Assist in developing and maintaining a comprehensive content calendar, ensuring a consistent flow of fresh and relevant content.  ○ Contribute to the ideation and development of content themes and campaigns.   ● SEO & Web Optimization:  ○ Implement SEO best practices in all content, including keyword research, meta descriptions, and on-page optimization, to improve organic search rankings.  ○ Work to optimize existing website content for performance and user experience.   ● Content Distribution & Promotion Assistance:  ○ Support the distribution of content across various digital channels, including social media, email campaigns, and partner networks.  ○ Assist in managing content uploads and updates on our website and other platforms (e.g., CMS like WordPress).   ● Performance Tracking:  ○ Monitor basic content performance metrics (e.g., website traffic, engagement rates, social shares) and provide insights to the Digital Marketing Lead.    ● Collaboration & Communication:  ○ Work cross-functionally with sales, product, and subject matter experts to gather information and ensure content accuracy. ○ Provide direct support to the Digital Marketing Lead on various digital marketing initiatives as needed, including campaign execution, reporting, and competitor analysis. Qualifications:  ● Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.  ● 5 years of proven experience in content creation, content writing, or content marketing.  ● Exceptional writing, editing, and proofreading skills with a strong command of grammar and style.  ● Demonstrable ability to research and understand technical topics, and then simplify them for a broader audience.  ● Solid understanding of SEO principles and how to apply them to content.  ● Familiarity with content management systems (CMS) like WordPress.  ● Experience creating content for IT services, software, technology, or SaaS companies.  ● A strong portfolio of published work (writing samples, articles, blog posts, case studies) is required.  ● Ability to work independently, manage multiple priorities, and meet deadlines in a fast-paced environment.  ● Proactive, detail-oriented, and a strong team player.   Bonus Points If You Have:  ● Basic understanding of digital marketing tools (e.g., Google Analytics, SEMrush, HubSpot).  ● Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) for creating basic visuals for content.  ● Familiarity with video content creation or editing.  ● Any certifications in content marketing or digital marketing. Interested candidates please share your resumes to careers@inapp.comPreferred SkillsContent Creation & Development , SEO