Marketing Manager - Social Media

Brief DescriptionApply Now:https://waydot.greythr.com/hire/jobs/manager-social-media-marketing About Us Way.com — America’s dominant automotive super app, powering every mile for over 10 million customers—from auto insurance and parking to EV charging and more. Leveraging cutting-edge AI, machine learning, and advanced data analytics, we deliver innovative, personalized solutions that transform car ownership. Featured by Bloomberg and ranked 48th on Andreessen Horowitz’s Marketplace list of fastest-growing companies worldwide, and recognized as the Top Product in Insurance by UnitQ, we’re making car ownership easier, more affordable, and more rewarding.

Job Title: Social Media Marketing Manager Experience: 9 to 12 Years Work Arrangement: On-site Employment Type: Full-time

Role Overview We are seeking a creative, strategic, and results-oriented Social Media Marketing Manager to lead the next stage of our brand’s digital growth. You will own the strategy and execution of our social media presence—driving brand awareness, deepening community engagement, and creating meaningful interactions across multiple platforms. This role requires collaborating with cross-functional teams to deliver a unified, data-driven social strategy that amplifies our brand voice and delivers measurable business impact. Key Responsibilities Strategic Leadership – Define and implement platform-specific strategies that reflect Way.com’s brand voice, identity, and growth objectives while ensuring consistency and innovation across all channels. Content Strategy & Execution – Lead the planning, creation, and scheduling of impactful content for Instagram, Facebook, LinkedIn, X/Twitter, TikTok, and other platforms, optimized for engagement, reach, and performance. Community Management – Drive daily interactions by responding to comments, messages, and user content in a personable, brand-consistent manner. Cultivate and grow an engaged, loyal online community. Brand Growth & Advocacy – Design and launch creative campaigns that deepen emotional connections, foster loyalty, and encourage user advocacy. Analytics & Optimization – Monitor KPIs, analyze performance data, and continuously refine strategies to maximize ROI, reach, and engagement. Influencer & Partnership Development – Identify, engage, and collaborate with influencers, creators, and partners to expand brand presence and credibility. Trend & Innovation Leadership – Stay ahead of emerging trends, platform updates, and tools to maintain a fresh, competitive brand presence. Cross-Functional Collaboration – Partner with design, content, product, and customer support teams to deliver cohesive messaging and high-impact campaigns. Budget & Resource Management – Oversee social media budgets and allocate resources strategically to ensure maximum ROI. Reputation Management – Monitor brand sentiment, address feedback proactively, and protect Way.com’s reputation across platforms.Preferred Skills

Bachelor’s degree in Marketing, Communications, or a related field (Master’s degree is a plus).

Minimum 9 years of experience in social media marketing, with a proven track record in executing successful campaigns and growing brand presence.

Deep understanding of all major social media platforms (Facebook, Instagram, X, LinkedIn, TikTok, etc.) and their role in business development.

Proficiency in social media management tools (e.g., Hootsuite, Sprout Social, Buffer) and analytics tools (e.g., Google Analytics, Socialbakers).

Exceptional communication and leadership skills with the ability to inspire and guide a team.

Strong creative acumen combined with strategic thinking capabilities.

Expertise in paid social media strategies and advertising techniques.

Ability to manage multiple projects efficiently under tight deadlines.

Passion for digital innovation and staying up to date with evolving social media trends and technologies.

Why You Will Love Working With Us

Opportunity to work for the #1 Auto Super App in the US.

Opportunity to make a meaningful impact across 10+ million users.

Dynamic, fast-paced, and innovation-driven work culture.

Clear pathways for career growth in a rapidly scaling technology company.

Competitive compensation.

Apply Now:https://waydot.greythr.com/hire/jobs/manager-social-media-marketing