Marketing Manager - Digital (SEM)

Brief DescriptionApply Now: https://waydot.greythr.com/hire/jobs/digital-marketing-manager About UsWay.com — America’s dominant automotive super app, powering every mile for over 10 million customers—from auto insurance and parking to EV charging and more. Leveraging cutting-edge AI, machine learning, and advanced data analytics, we deliver innovative, personalized solutions that transform car ownership. Featured by Bloomberg and ranked 48th on Andreessen Horowitz’s Marketplace list of fastest-growing companies worldwide, and recognized as the Top Product in Insurance by UnitQ, we’re making car ownership easier, more affordable, and more rewarding.

Job Title: Digital Marketing Manager (SEM)Experience: 6 to 8 YearsWork Arrangement: On-siteEmployment Type: Full-time

Role OverviewWe are looking for a results-driven, analytics-oriented SEM Manager to lead our paid search strategy and execution. In this role, you will be responsible for driving high-quality traffic, boosting online visibility, and increasing revenue through impactful search engine marketing campaigns. You will manage and optimize campaigns across platforms such as Google Ads and Bing Ads, collaborating with cross-functional teams to deliver cohesive, conversion-focused digital experiences aligned with our brand vision and business objectives. Key Responsibilities Strategic Leadership – Develop and execute comprehensive SEM strategies that boost visibility, capture high-intent audiences, and drive measurable conversions. Keyword & Audience Insights – Perform deep keyword research and audience segmentation to uncover high-value opportunities aligned with campaign objectives and market dynamics. Campaign Execution & Optimization – Manage and optimize paid search campaigns across Google Ads, Bing Ads, and other platforms, ensuring scalability, efficiency, and strong ROI. Data-Backed Decision Making – Leverage analytics tools (e.g., Google Analytics) to evaluate performance, extract insights, and guide strategic adjustments. Performance Reporting – Deliver clear, actionable reports that highlight KPIs, trends, and recommendations for continuous improvement. Cross-Functional Collaboration – Work closely with content, design, and development teams to optimize ad copy, creative assets, and landing pages for maximum conversion impact. Trend & Innovation Awareness – Monitor industry shifts, platform updates, and emerging SEM tools to maintain a competitive edge.Preferred Skills

Bachelor’s degree in Marketing, Business, or a related field.

Minimum of 6 years of experience in search engine marketing, preferably within an e-commerce or online booking environment.

Proven track record in planning, executing, and optimizing SEM campaigns across multiple platforms.

Strong analytical skills with the ability to interpret complex data and translate insights into actionable strategies.

Prior experience working in the US market, with proven success managing monthly SEM budgets of $100,000 or more.

Excellent communication and interpersonal skills, with the ability to present campaign performance and insights to internal stakeholders.

Proficiency in Google Ads and Bing Ads platforms.

Google Ads Certification is preferred.

Why You Will Love Working With Us

Opportunity to work for the #1 Auto Super App in the US.

Opportunity to make a meaningful impact across 10+ million users.

Dynamic, fast-paced, and innovation-driven work culture.

Clear pathways for career growth in a rapidly scaling technology company.

Competitive compensation.

Apply Now: https://waydot.greythr.com/hire/jobs/digital-marketing-manager