Email Marketing - SPECIALIST

Brief DescriptionApply Now: https://waydot.greythr.com/hire/jobs/senior-product-email-marketing-specialist-b2c/ Key Responsibilities Customer-Centric Campaign Strategy

Identify core customer challenges and craft strategic email campaigns that enhance the overall user experience.

Launch data-informed campaigns driven by real-time user feedback and behavioral insights.

Monitor performance with a sharp focus on segmentation, list hygiene, and automation workflows.

Implement anomaly detection measures to safeguard deliverability and ensure email platform reliability.

Scalable Personalization

Leverage marketing automation tools, behavioral data, and machine learning to deliver personalized email experiences at scale.

Optimization & Experimentation

Run continuous A/B testing on subject lines, content, CTAs, and design elements to boost engagement.

Analyze campaign results to uncover trends, generate insights, and shape future marketing strategies.

Growth Through Data

Drive measurable impact across key performance indicators including MQLs, SQOs, pipeline velocity, and revenue contribution.

Deliver performance reports regularly, applying insights to refine and exceed campaign goals.

Cross-Functional Collaboration

Work closely with product, engineering, compliance, marketing, and partnerships teams to ensure email strategies align with overall business objectives.

Seamlessly integrate email campaigns into product launches, feature announcements, and go-to-market initiatives.

Preferred SkillsExperience:

10–15 years of hands-on experience in email marketing, including 3+ years in a leadership capacity.

Demonstrated success in designing and executing large-scale, data-driven email marketing strategies.

Technical Expertise:

Deep knowledge of email technologies, including webhooks, APIs, and ETL pipelines.

Proven ability to communicate and manage technical requirements in collaboration with Product, Engineering, and Data Science teams.

Analytical Strengths:

Advanced analytical capabilities to identify data trends and generate actionable insights for ongoing campaign optimization.

Skilled in leading experimentation roadmaps that deliver measurable performance improvements.

Industry Knowledge:

Strong grasp of the email marketing ecosystem, including deliverability best practices, compliance with global privacy regulations (e.g., GDPR, US Privacy laws), and growth marketing principles such as attribution and incrementality.

Leadership Qualities:

A proactive, self-motivated leader capable of driving both strategic initiatives and hands-on execution with minimal supervision.

What We Offer:

Competitive Compensation:An industry-leading rewards and benefits package.

Career Advancement:A high-impact role with the opportunity to lead and scale a global email marketing function.

Prestige & Purpose:Collaborate with one of the most respected names in the US startup ecosystem, making a tangible impact on business outcomes.

      Apply here : https://waydot.greythr.com/hire/jobs/senior-product-email-marketing-specialist-b2c/