Social Campaigns Manager

Brief DescriptionPosition Overview: Social Media Marketing ManagerApply here : https://waydot.greythr.com/hire/jobs/manager-social-media-marketing Way.com is on the lookout for a strategic, creative, and visionary Social Media Marketing Manager to lead the evolution of our brand across all major social media platforms. This is a high-impact leadership role where you will be responsible for driving brand visibility, enhancing community engagement, and elevating user interaction. You’ll collaborate closely with content, design, and digital marketing teams to deliver an integrated, high-performing social strategy that reflects our brand identity and supports business growth.

Key Responsibilities Strategic Planning

Design and implement a holistic social media strategy that aligns with Way.com’s brand tone, values, and business goals—ensuring cohesion, innovation, and consistency across platforms.

Content Oversight

Oversee the planning, development, and scheduling of platform-specific content (Instagram, Facebook, X/Twitter, LinkedIn, TikTok, etc.) aimed at driving engagement and expanding reach.

Community Management

Foster a vibrant, engaged online community by interacting with followers, responding to comments and messages, and maintaining a positive and consistent brand voice.

Brand Development

Strengthen brand identity and customer loyalty by executing creative, community-driven campaigns that encourage interaction, participation, and advocacy.

Analytics & Optimization

Monitor and analyze performance metrics to track success, derive insights, and continuously optimize campaigns for higher engagement, reach, and ROI.

Influencer & Partner Collaboration

Identify and nurture partnerships with influencers, creators, and brand collaborators to amplify awareness and deepen community engagement.

Trend Monitoring

Keep up with the latest social media trends, platform updates, and emerging tools, ensuring our strategy stays innovative, relevant, and competitive.

Cross-Functional Collaboration

Collaborate with product, content, design, and customer support teams to ensure messaging alignment and maximize the impact of integrated marketing efforts.

Budget Oversight

Manage the social media budget responsibly, making data-driven decisions to allocate spend for optimal performance and campaign impact.

Reputation Management

Monitor brand presence and sentiment across all platforms, actively respond to feedback and address issues in real time to protect and elevate Way.com’s public image.

Preferred Skills

Bachelor’s degree in Marketing, Communications, or a related field (Master’s degree is a plus).

A minimum of 9 years of experience in social media marketing, with a proven track record in executing successful campaigns and growing brand presence.

Deep understanding of all major social media platforms (Facebook, Instagram, X, LinkedIn, TikTok, etc.) and their role in business development.

Proficiency in social media management tools (e.g., Hootsuite, Sprout Social, Buffer) and analytics tools (e.g., Google Analytics, Socialbakers).

Exceptional communication and leadership skills with the ability to inspire and guide a team.

Strong creative acumen combined with strategic thinking capabilities.

Expertise in paid social media strategies and advertising techniques.

Ability to manage multiple projects efficiently under tight deadlines.

A passion for digital innovation and staying up to date with evolving social media trends and technologies.

      Apply here : https://waydot.greythr.com/hire/jobs/manager-social-media-marketing