SEM - Digital Marketing Manager

Brief DescriptionPosition: SEM Manager role Apply here : https://waydot.greythr.com/hire/jobs/digital-marketing-manager  We are looking for a results-oriented and data-driven SEM Specialist to lead our paid search strategy and execution. In this key role, you will be responsible for enhancing online visibility, driving high-quality traffic, and contributing to revenue growth for our online booking platform. You’ll manage impactful search campaigns across platforms such as Google Ads and Bing Ads, while collaborating with internal teams to ensure cohesive and brand-aligned paid media initiatives.

Key Responsibilities

Develop and execute comprehensive SEM strategies aimed at boosting search visibility, attracting high-intent users, and optimizing conversions across the funnel.

Conduct in-depth keyword research to identify high-value search terms aligned with campaign goals and user intent.

Manage and continuously optimize paid search campaigns on Google Ads, Bing Ads, and other relevant platforms to improve performance, scale efficiently, and maximize ROI.

Use analytics tools such as Google Analytics to interpret performance data and turn insights into actionable optimizations.

Create and deliver regular performance reports with clear metrics, analysis, and strategic recommendations for ongoing improvement.

Collaborate with content, design, and development teams to ensure alignment in ad messaging, visual assets, and landing page experiences.

Stay current with industry trends, search engine algorithm updates, and new platform features to ensure best-in-class campaign execution and sustained competitive advantage.

Preferred Skills

Bachelor’s degree in Marketing, Business, or a related field.

Minimum of 6 years of experience in search engine marketing, preferably within an e-commerce or online booking environment.

Demonstrated track record of success in planning, executing, and optimizing SEM campaigns across multiple platforms.

Strong analytical skills with the ability to interpret complex data and translate insights into actionable strategies.

Prior experience working in the US market, with proven success managing monthly SEM budgets of $100,000 or more.

Excellent communication and interpersonal skills, with the ability to clearly present campaign performance and insights to internal stakeholders.

Proficiency in Google Ads and Bing Ads platforms.

Google Ads Certification is preferred.

Apply here : https://waydot.greythr.com/hire/jobs/digital-marketing-manager