Email Marketing (Specialist)

Brief DescriptionResponsibilities Apply here : https://waydot.greythr.com/hire/jobs/senior-product-email-marketing-specialist-b2c/ Customer-Centric Campaigns

Identify key customer pain points and design strategic email initiatives to elevate the overall user experience.

Develop and launch targeted email campaigns driven by real-time feedback and behavioral insights.

Monitor performance with a strong focus on audience segmentation, list management, and automation accuracy.

Implement anomaly detection protocols to maintain high email deliverability and ensure platform stability.

Personalization at Scale

Utilize marketing automation tools, user behavior data, and machine learning to deliver highly personalized and scalable email experiences.

Experimentation & Optimization

Conduct ongoing A/B testing to optimize subject lines, content, calls-to-action, and design for improved engagement.

Analyze campaign performance to uncover trends and generate insights that influence broader marketing strategies.

Data-Driven Growth

Deliver measurable outcomes across metrics such as MQLs, SQOs, pipeline velocity, and revenue impact.

Provide regular performance reporting and iterate continuously to exceed KPIs and align with business goals.

Cross-Functional Collaboration

Partner with teams across product, engineering, compliance, marketing, and partnerships to align email strategies with company-wide objectives.

Ensure email campaigns are seamlessly integrated into product launches, technical updates, and go-to-market plans.

Preferred SkillsExperience:

10–15 years of hands-on experience in email marketing, including 3+ years in a leadership capacity.

Demonstrated success in designing and executing large-scale, data-driven email marketing strategies.

Technical Expertise:

Deep knowledge of email technologies, including webhooks, APIs, and ETL pipelines.

Proven ability to communicate and manage technical requirements in collaboration with Product, Engineering, and Data Science teams.

Analytical Strengths:

Advanced analytical capabilities to identify data trends and generate actionable insights for ongoing campaign optimization.

Skilled in leading experimentation roadmaps that deliver measurable performance improvements.

Industry Knowledge:

Strong grasp of the email marketing ecosystem, including deliverability best practices, compliance with global privacy regulations (e.g., GDPR, US Privacy laws), and growth marketing principles such as attribution and incrementality.

Leadership Qualities:

A proactive, self-motivated leader capable of driving both strategic initiatives and hands-on execution with minimal supervision.

What We Offer:

Competitive Compensation:An industry-leading rewards and benefits package.

Career Advancement:A high-impact role with the opportunity to lead and scale a global email marketing function.

Prestige & Purpose:Collaborate with one of the most respected names in the US startup ecosystem, making a tangible impact on business outcomes.

      Apply here : https://waydot.greythr.com/hire/jobs/senior-product-email-marketing-specialist-b2c/