Digital Marketing Specialist

Brief DescriptionWe are seeking a skilled and creative Digital Marketing Specialist to join our growing team. The ideal candidate is both analytical and imaginative, capable of crafting and executing digital campaigns that drive customer engagement, improve brand visibility, and generate measurable business growth. Key Responsibilities

Develop, plan, and execute integrated digital marketing campaigns across channels like social media, email, SEO/SEM, and display advertising. Manage and optimize paid ad campaigns on platforms such as Google Ads, Facebook Ads, and LinkedIn Ads to drive ROI. Create engaging and original content for blogs, articles, email newsletters, landing pages, and social media. Track, analyze, and report on campaign performance using Google Analytics and other digital tools. Provide data-driven insights and strategies to improve performance and conversions. Work closely with the design, sales, and product teams to align marketing strategies with business objectives. Stay updated on the latest digital trends, tools, and best practices.

 Preferred SkillsRequired Skills & Qualifications

3+ years of proven experience in digital marketing roles with hands-on campaign management. Strong knowledge of digital marketing platforms, including Google Ads, Facebook/Meta Ads, and email marketing tools. Proficiency in SEO, SEM, content marketing, and social media marketing. Excellent analytical and problem-solving skills to interpret data and optimize campaigns. Strong written and verbal communication skills and the ability to collaborate across teams.

Preferred Qualifications

Hands-on experience with tools like Google Analytics, SEMrush, Ahrefs, or HubSpot. Familiarity with CMS platforms (e.g., WordPress) and marketing automation tools. Relevant certifications such as Google Ads, HubSpot Inbound Marketing, etc.

What We Offer

Competitive salary and performance incentives Opportunity to work with a dynamic and tech-driven company Supportive and collaborative team environment Access to professional development and career growth programs Exposure to cutting-edge digital tools and marketing trends

How to Apply Send your updated resume and portfolio (if any) to career@techstas.com with the subject line: Application for Digital Marketing Specialist