Digital Marketing Specialist – CRO focus

Brief Description Location: Trivandrum Job Type: Full-time Experience: 5+ years Industry: E-commerce / SaaS / Digital Agency / Tech Educational Qualifications: B.Tech with MBA 

 About the Role:  

 We’re looking for a strategic and data-driven Digital Marketing Specialist with deep expertise in Conversion Rate Optimization (CRO). In this role, you’ll analyse user behaviour, identify optimization opportunities, and lead A/B testing initiatives to improve digital performance across web and landing pages. You’ll work cross-functionally with marketing, design, product, and development teams to translate insights into measurable business outcomes. 

  

Key Responsibilities:  

Design and execute CRO strategies to improve website and landing page performance. 

Plan and run A/B and multivariate tests using tools like VWO, Google Optimize, or Optimizely. 

Analyze user behaviour using Google Analytics (GA4), Hotjar, Crazy Egg, or similar tools. 

Identify drop-off points and friction in digital funnels; recommend data-backed improvements. 

Develop clear test hypotheses, plans, and post-test analysis reports. 

Collaborate with content, design, product, and tech teams to execute and validate optimizations. 

Track and report on key CRO metrics: bounce rate, engagement, CTR, CVR, and funnel progression. 

Stay current with CRO trends, tools, and emerging best practices. 

Preferred Skills

3+ years of hands-on experience in digital marketing with a CRO focus. 

Proficient in CRO and analytics tools (VWO, GA4, Hotjar, Google Tag Manager, etc.). 

Strong grasp of UX principles, user journey mapping, and landing page optimization. 

Excellent analytical skills; experience with Excel, Looker Studio, or other visualization tools. 

Ability to interpret A/B test results with statistical rigor. 

Familiarity with HTML/CSS/JavaScript for minor on-page edits or testing (preferred). 

Strong communication and cross-team collaboration skills. 

Demonstrated success in improving conversion metrics through structured optimization. 

Preferred Qualifications: 

Experience with eCommerce, SaaS, or lead-generation websites. 

Familiarity with broader digital channels: SEO, PPC, Email, Social Media. 

Certifications in CRO tools, Google Analytics, or UX design are a plus. 

Equal Opportunity Statement 

We value diversity and inclusion. As an equal opportunity employer, we welcome applicants from all backgrounds and walks of life. 

  

Security & Confidentiality Statement This role may involve access to sensitive business information. The selected candidate is expected to follow internal information security policies and maintain strict confidentiality when handling proprietary or confidential data.