Email Marketing Specialist

Brief DescriptionKey Responsibilities Customer-Centric Campaigns

Identify customer pain points and develop innovative solutions to enhance the overall user experience.

Create and execute campaign strategies that are informed by continuous customer insights.

Monitor email performance metrics, focusing on audience segmentation, list ingestion, and automation accuracy.

Implement anomaly detection protocols to safeguard email deliverability and ensure operational consistency.

Personalization at Scale

Leverage marketing automation, behavioral data, and machine learning techniques to deliver highly personalized and scalable email experiences.

Experimentation & Optimization

Design and execute iterative testing plans aimed at continuously improving campaign performance.

Analyze performance trends and derive actionable insights to refine strategies and share learnings across the organization.

Data-Driven Growth

Drive core performance metrics, including MQLs, SQOs, pipeline development, and revenue impact.

Regularly report campaign performance and optimize efforts to exceed defined targets.

Cross-Functional Collaboration

Establish strong partnerships with senior leaders across product, engineering, compliance, marketing, and partner teams to align email strategies with broader business objectives.

Influence cross-functional roadmaps and strategic plans to ensure email marketing needs are fully integrated into product, technical, and marketing initiatives.

Preferred SkillsExperience:

10–15 years of expertise in email marketing, with at least 3 years in a leadership role. Proven experience designing and executing data-driven email marketing strategies at scale.

Technical Expertise:

In-depth understanding of email technology, including webhooks, APIs, and ETLs. Strong ability to articulate and manage technical requirements with Product, Engineering, and Data Science teams.

Analytical Acumen:

Advanced analytical skills to interpret data trends and derive actionable insights for continuous optimization. Expertise in driving experimentation roadmaps to achieve measurable improvements.

Industry Knowledge:

Deep understanding of the email landscape, including deliverability, privacy regulations (e.g., GDPR, US Privacy policies), and growth marketing concepts such as attribution and incrementality.

Leadership Skills:

A self-starter with the ability to manage both strategic initiatives and tactical workstreams with minimal oversight.

  · Competitive Rewards: Industry-leading compensation and benefits package. · Career Growth: The opportunity to lead and scale a global email marketing charter. · Prestige & Impact: Collaborate with one of the most respected names in the US Startup ecosystem, driving meaningful business outcomes.