Paid ads Specialist

Paid ads Specialist Responsibilities:

• Launching and optimizing pay-per-click campaigns on Google/Meta/LinkedIn and other digital platform for a range of clients.

• Create and manage keyword lists, audiences and placement targeting for Search, Display and Remarketing campaigns.

• Optimise Ad campaigns, including bid management, audiences, ad groups, quality scores and other major metrics.

• Analyze, track and optimize on an ongoing activities basis effective benchmarks for measuring the campaigns performance

• Studying & forecasting market needs, planning & executing product launches and campaigns.

• Help create PPC strategies including keyword research and analysis

• Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other initiatives.

• Work closely with the other team members to meet client goals.

• Apply A/B testing on the campaigns to have a deeper understanding of the target audience behaviours. Qualifications:

• 2-4 years of thorough working knowledge of PPC, SEM, SMM platforms.

• Data and web metrics analytical skills. (e.g. Google Analytics, Google Tag Manager)

• Passion for technology and understanding of the digital space and tools (social media and digital marketing)

• Excellent communication and organizational skills

• Google Certification is beneficial.

• Ability to work in a fast-paced environment.

• Passionate about digital marketing

• Collaborative mindset and a team player.

• Driven to achieve results and make an impact.

                                    If this opportunity aligns with your career goals, kindly share your updated resume with us at hr@planetmedia.in