Content Writer

Brief DescriptionWe are seeking a talented and creative Content Writer with a proven track record in crafting engaging and persuasive content. The Content Writer will be responsible for creating and developing engaging and relevant content for various digital marketing channels and campaigns. The individual will work closely with our team of graphic designers and digital marketing professionals to build content that communicates our clients’ value propositions effectively. Job Responsibilities

       Develop and produce high-quality, engaging, and informative content for various channels, including but not limited to blog posts, articles, website content, and social media.        Craft persuasive and attention-grabbing ad copy for advertising campaigns.        Conduct thorough research on industry trends, competitors, and target audience preferences to inform content and ad copy strategies.        Edit and proofread content to ensure accuracy, clarity, and adherence to brand standards.        Monitor the performance of content and ad copy, analyze key metrics, and make data-driven recommendations for optimization.        Collaborate with designers, marketing specialists, and other stakeholders to ensure a cohesive and integrated approach to content and advertising. Preferred Skills        Bachelor’s degree or higher in communications, journalism, or related fields        Excellent communication skills in Malayalam and English, both written and verbal        Proven experience (1-3 years) as a Content Writer with a strong portfolio showcasing diverse writing styles.        Demonstrated experience in ad copywriting for various platforms.        Strong research skills and the ability to translate complex information into compelling content.        Ability to meet deadlines and work in a fast-paced environment.        Creative thinker with the ability to generate innovative ideas.        Good understanding of SEO, digital marketing principles, and various content management systems (CMS)