Digital Marketing Specialist

Brief DescriptionConversion Rate Optimization (CRO):

Analyze Shopify Analytics, GA4 / Looker, and heatmapping platforms for actionable insights. Conduct audits from UX, user flow, and conversion perspectives to improve performance (Preferred but not mandatory)

Meta Ad Campaign Management:

Build, optimize, and report on Meta campaigns. Implement strategies for conversion campaigns and lead generation awareness.

Email and SMS Marketing:

Manage Klaviyo email and SMS campaigns, including transactional and promotional campaigns. Oversee a maximum of two clients for focused and personalized attention. Preferred Skills Minimum 2 years of experience in digital marketing. Hands-on experience with Shopify Analytics, GA4 / Looker, and heatmapping tools. Proven track record in managing Meta Ad Manager campaigns with measurable results. Proficiency in Klaviyo for email and SMS marketing. Strong analytical and problem-solving skills to enhance campaign performance. Excellent organizational skills to effectively manage multiple tasks and clients.

Information Requested:Kindly mention Job code in the Subject line - DMS/2024