Senior Copywriter

Roles & Responsibilities Develop creative content strategies aligned with client goals, target audience, and brand voice. Write engaging, clear, and persuasive copy for various digital channels, including: - Social media posts (Facebook, Instagram, LinkedIn, etc.) Edit and proofread copy for grammar, style, and adherence to brand guidelines. Conduct audience and competitor research to tailor content effectively. Track the performance of content and campaigns to measure success and ROI. Maintain and evolve the brand’s voice and tone, ensuring a consistent brand narrative across all content. Work closely with digital marketing strategists, designers, and other team members to produce cohesive campaigns. Stay updated on digital marketing trends, algorithm changes, and best practices to keep content fresh and competitive. Present content ideas and campaign concepts to clients, gathering feedback and adjusting as needed. Provide guidance, feedback, and support to junior copywriters. Skills Creative thinking Good command of English & Malayalam Ability to gatekeep the quality of work Leadership skills Experience in handling international clients/ International Websites. Ability to think broad ideas and express them in crisp language Ability to communicate clearly with designers to bring life to their vision Good grasp of popular culture, social media trends and different social media platforms. Interest in the realm of advertising and marketing. Ability to work in a team Time management skills and ability to communicate with the team