Digital Marketing Expert

Brief DescriptionJOB LOCATION: KOCHI We are seeking a highly skilled and experienced Digital Marketing Expert to lead our digital marketing efforts and drive online growth for our brand. The ideal candidate will have a strong background in digital marketing strategies, with expertise in managing paid campaigns, search engine optimization (SEO), social media marketing, and other digital channels. We are seeking a highly skilled and experienced Digital Marketing Expert to join our team. The ideal candidate will be responsible for developing, implementing, and managing our digital marketing campaigns across various channels. Your primary goal will be to increase our online presence, drive traffic to our website, and generate leads that convert into customers. Key Responsibilities:

Develop and execute comprehensive digital marketing strategies to achieve business objectives.

Plan and manage digital marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising.

Create and optimize content for the website, social media, email campaigns, and other digital platforms.

Analyze and report on the performance of all digital marketing campaigns, providing insights and recommendations for improvement.

Utilize data and analytics to identify trends, opportunities, and areas for growth.

Collaborate with the sales and marketing teams to ensure alignment of marketing strategies with business goals.

Stay up-to-date with the latest trends and best practices in digital marketing and the SaaS/IT service-based industry.

Preferred Skills

1-4 years of experience

Proven experience as a Digital Marketing Expert or similar role.

Strong understanding of digital marketing concepts and best practices.

Experience in managing SEO/SEM, email marketing, social media, and display advertising campaigns.

Proficiency in web analytics tools (e.g., Google Analytics, SEMrush, etc.).

Excellent communication and interpersonal skills.

Ability to work independently and as part of a team.

Strong analytical and problem-solving skills.

Bachelor’s degree in Marketing, Business, or a related field.

Preferred Qualifications:

Certifications in Google Analytics, Google Ads, HubSpot, or similar platforms.

Experience with marketing automation tools and CRM systems.

Knowledge of HTML/CSS and content management systems (e.g., WordPress).