Digital Marketing Executive

Position: Digital Marketing Executive Work Location: Cochin, Kerala Job Type: Full Time, Permanent Experience: 2 to 4 Years

Key Responsibilities:

• Develop and executive digital marketing campaigns to drive traffic, engagement, and leads via various online channels such as SEO, SEM, social media, email marketing and content marketing. • Manage and optimize WordPress and Woo Commerce websites, including content updates, plugin management and website performance monitoring. • Conduct keyword research and optimize website content for search engines to improve organic search visibility. • Monitor and analyze website traffic metrics using tools like Google Analytics to identify areas for improvement and optimization. • Create design and content for visually appealing and compelling digital assets. • Stay up-to-date with the latest trends and best practices in digital marketing campaigns, providing insights and recommendations for improvement. • Work closely with internal teams and external partners to coordinate marketing efforts and achieve business objectives. • Assist in managing online advertising campaigns, including Google Ads, Facebook Ads, and other paid media channels.

Requirements:

• Minimum of 2 year of experience in digital marketing, with a focus on WordPress and Woo Commerce website management. • Proven experience in developing and implementing digital marketing campaigns across multiple channels. • Proficiency in WordPress CMS, including experience with theme customization, plugin management, and basic HTML/CSS knowledge. • Strong analytical skills and the ability to create engaging content for various digital platforms. • Highly organized with the ability to manage multiple projects simultaneously and meet deadlines. • A proactive and creative mindset, with a passion for staying abreast of industry trends and innovations.