Digital Marketing Lead

Job Profile:

We are hiring a highly skilled Senior Digital Marketing Specialist with 6 years of experience to lead our digital campaigns, optimize online presence, and drive growth through innovative strategies. The ideal candidate will be adept at leveraging SEO, PPC, and social media to enhance brand visibility and engagement.

What we are looking for in you

Bachelor’s degree in marketing, communications, or any. Proven experience as a Digital Marketing Specialist or similar role, with a track record of successful lead generation and campaign management. Solid understanding of digital marketing techniques, SEO, PPC, email marketing, and social media platforms. Strong analytical skills and data-driven thinking. Excellent communication and interpersonal skills, with the ability to build and maintain client relationships. Creative thinker with a passion for innovation and staying ahead of industry trends.

Roles and Responsibilities

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns. Team Management. Client Management : Act as the primary point of contact for clients, understanding their marketing objectives and business goals. Provide strategic guidance and actionable recommendations to clients based on industry best practices and data-driven insights. Brainstorm new and creative growth strategies. Implement lead nurturing strategies to guide prospects through the buyer’s journey and increase conversion rates. Develop and implement lead generation strategies across digital channels (e.g., SEO, PPC, email marketing, social media). Staying updated with new trends. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Presales Activities: Analyzing customer needs and pain points. Developing solution proposals.Creating and delivering presentations. Market Research: Define goals and objectives. Do primary (surveys, interviews) and secondary (reports, databases) research methods. Analyze customer segments, competitors, trends, and SWOT.Gather insights on customer preferences and behavior. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Prepare weekly and monthly reports of marketing performances related to client projects with insights and the next action steps. Advanced Level Analytics and Search Console. Working collaboratively with the team, following the guidelines and daily reporting to the manager. Continuously monitor and analyze the competitive environment, consumer trends and propose appropriate solutions. Identify trends and insights, and optimize spend and performance based on the insights. Collaborate with other team members to help them with their marketing strategies and change processes as needed. Ensure projects run smoothly, campaigns remain on track and project goals are met. Create opportunities online that accelerate growth.

Key Skills

SEO/SEM Paid Ads Social Media Marketing, Content Marketing, Analytics, CRM Market Research Project Management Communication Lead Generation Growth Marketing Content Writing(Good to have) Video Editing/ Creation(Good to have) Any outbound skills