Marketing Automation Manager(Exp:2+Years)

Overview:

At Webandcrafts, we are seeking an experienced Marketing Automation Manager to oversee our digital marketing initiatives utilizing leading platforms such as WebEngage, Klaviyo, and Netcore. The ideal candidate will be responsible for creating, managing, and optimizing automated marketing campaigns that align with our business objectives and enhance customer engagement.

Responsibilities:

?Strategy Development: Develop and implement a comprehensive marketing automation strategy that leverages the capabilities of WebEngage, Klaviyo, and Netcore to meet business goals. ?Campaign Management: Design, set up, and execute targeted email, SMS, and multi-channel campaigns. Monitor performance and make data-driven decisions to improve campaign effectiveness. ?Segmentation and Personalization: Utilize customer data to segment audiences and create personalized marketing messages that increase engagement and conversion rates. ?Analytics and Reporting: Analyze campaign outcomes in detail, using metrics like open rates, click-through rates, conversion rates, etc., to report on the ROI and effectiveness of various strategies. ?Collaboration: Work closely with clients, to ensure CRM systems and marketing platforms are integrated smoothly and data ?ows correctly. ?Best Practices and Innovation: Stay up-to-date with digital marketing trends and advancements in marketing automation technologies. Regularly explore and test new features on the platforms to drive innovation within the department.

?Training and Leadership: Train and mentor team members on best practices for using marketing automation tools and strategies.

Quali?cations:

? Previous experience in Adobe Marketing Cloud, Webengage, Netcore, Klaviyo. ? Bachelor’s degree in Marketing, Business Administration, or a related ?eld. ? At least 3-5 years of experience in marketing automation speci?cally using platforms such as WebEngage, Klaviyo, and Netcore. ? Strong analytical skills and experience with reporting and data analysis. ? Pro?ciency in A/B testing, messaging, and comprehensive marketing campaign management. ? Excellent communication and project management skills. ? Ability to work collaboratively across various departments.