Digital Marketing Executive

Brief DescriptionKeyword Research

Identify high-traffic, relevant keywords. Analyze keyword competitiveness and trends.

On-Page Optimization

Optimize content, meta tags, and headers for targeted keywords. Ensure proper HTML usage for search engine compatibility. Enhance user experience and site performance.

Content Creation and Optimization

Collaborate with content creators on SEO-friendly material. Optimize existing content for better visibility.

Technical SEO

Conduct website audits to identify technical issues. Address crawl errors and implement structured data markup.

Link Building

Develop strategies for acquiring high-quality backlinks. Monitor and disavow toxic backlinks.

Analytics and Reporting

Tools like Google Analytics and Search Console are used to track performance. Generate reports on key SEO metrics.

Stay Updated

Keep informed on industry trends and algorithm changes. Adapt strategies to evolving SEO practices.

Collaboration

Work with marketing, content, and web development teams to align SEO with business goals. Preferred Skills Bachelor's degree in any field. 

Strong written and verbal communication skills

Detail-oriented with critical thinking skills

Understanding of SEO techniques and best practices

Familiarity with major social media platforms (Linkedin, Facebook, Twitter, YouTube, etc.)

WordPress basics are essential.

Keyword research experience is a must-have.

Basic knowledge of website analytics tools (e.g., Google Analytics) is a must-have.

Freshers can also apply.