Business Analyst (Digital Marketing)

Position: Business Analyst (Digital Marketing) Location: Infopark Kochi- Thapasya Building Type: Full-time Experience: 3+ years in digital marketing with Excellent Client Interaction and Proficiency in English

About the Role: DigiTaliya Marketing Pvt. Ltd., subsidiary company of TechTaliya Informatics Pvt. Ltd. is seeking a seasoned Business Analyst with a deep understanding of Digital Marketing strategies and tools. The ideal candidate will be responsible for bridging the gap between our clients’ needs and our internal teams, ensuring the delivery of exceptional digital marketing solutions. Proficiency in English to collaborate with clients from different parts of the world and the ability to manage client relationships are essential for this role.

Key Responsibilities: • Client Interaction & Communication: Serve as the primary point of contact for clients, understanding their digital marketing needs, detail the need and benefits of various digital marketing strategies and translating them into actionable requirements. Conduct regular meetings with clients to gather feedback, present project updates, and ensure alignment with their marketing objectives. Ensure clear and effective communication between clients and internal teams, maintaining a high standard of professionalism. • Digital Marketing Strategy & Analysis: Collaborate with clients to develop and refine digital marketing strategies, ensuring alignment with business goals. Analyze market trends, consumer behaviour and competitor activities to identify opportunities and threats. Provide insights and recommendations based on data analysis to improve campaign performance and ROI. • Project Management: Lead and manage digital marketing projects from inception to completion, ensuring timely delivery and adherence to budget. Work closely with cross-functional teams, including designers, developers, and content creators, to deliver high-quality digital marketing solutions. Monitor project progress, identify risks and implement mitigation strategies. • Documentation & Reporting: Create and maintain detailed documentation of client requirements, project plans and marketing strategies. Prepare and present reports on campaign performance, including key metrics, outcomes, and recommendations for improvement.

Qualifications: • Bachelor's degree in Marketing, Business or a related field. • 3+ years of experience as a Business Analyst in Digital Marketing. • Strong proficiency in English, both written and verbal. • Proven experience in managing client relationships and understanding their business needs. • Solid understanding of digital marketing channels, tools and best practices. • Strong analytical skills with the ability to interpret data and make data-driven decisions. • Excellent project management skills, with the ability to manage multiple projects simultaneously. • Proficiency in digital marketing tools and platforms such as Google Analytics, SEO tools, social media platforms and CRM systems.

Preferred Skills: • Experience in working with clients globally. • Familiarity with Agile Methodologies. • Certification in Digital Marketing or Business Analysis.