Digital Marketing Lead Generator

Job Role: Digital Marketing Lead Generator Education: BCA/MBA/B.tech Experience: 0-1 years Location: Info park, Kochi

Job Description:

Your role is crucial for our startup's growth. You'll identify clients, build relationships, close deals, and drive strategic growth in our fast-paced environment, requiring creativity and adaptability.

Roles & Responsibilities

1. Identifying New Business Opportunities:

Conduct market research to identify potential clients, partners, and markets for the startup’s software solutions. Explore new verticals, regions, or industries where the product can solve problems and add value. Develop a growth strategy focused both on financial gain and customer satisfaction. Understand client needs and present appropriate IT solutions to meet their requirements.

2. Client Outreach & Lead Generation:

Use various methods (cold calls, emails, LinkedIn, etc.) to reach out to prospects and generate leads. Attend industry events, conferences, and webinars to network and identify new business opportunities. Develop a lead generation strategy, including inbound (through marketing) and outbound efforts.

3. Pitching & Presentations

Create and deliver compelling presentations and product demos that demonstrate the value of the software Tailor pitches to specific client needs, showing how the software can solve their pain points. Communicate the unique value proposition of the startup’s software to differentiate it from competitors.

4. Sales Strategy Development:

Work closely with the founders and senior management to develop and refine the startup’s sales and business development strategies. Help define pricing models, sales tactics, and go-to-market strategies that align with business goals. Identify opportunities to refine the product based on customer feedback and industry trends. Maintain accurate records of sales activities, including sales calls, presentations, and closed deals.

5. Building and Managing Relationships:

Build and nurture long-term relationships with clients and strategic partners Maintain regular communication with clients to ensure satisfaction and identify opportunities for upselling or cross-selling. Foster partnerships that can expand the startup's reach (e.g., with resellers, tech partners, etc.).

6. Negotiation and Deal Closing:

Negotiate contracts, terms, and pricing to close deals that are favorable for both the client and the startup. Handle objections and pushback during the sales process with creative problem-solving and value-driven responses.

7. Collaboration with development and Marketing Teams:

Work closely with the development team to ensure the software’s features and benefits align with market needs and customer feedback. Coordinate with marketing to align campaigns and generate leads through content marketing, social media, and other efforts.

Required Skills & Knowledges

Minimum of 1 years of experience in IT lead generation Proven track record of high value client acquisitions, IT sales with a successful track record Strong communication skill & Presentation skill Deep understanding of the technology industry, technology trends, and emerging technologies. Excellent Time management and planning skills. Ability to work independently with strong lead generation skills.