Team Lead - SEO

Brief Description

Apply Now :https://waydot.greythr.com/hire/jobs/seo-team-leadAbout Us Way.com — America’s dominant automotive super app, powering every mile for over 10 million customers—from auto insurance and parking to EV charging and more. Leveraging cutting-edge AI, machine learning, and advanced data analytics, we deliver innovative, personalized solutions that transform car ownership. Featured by Bloomberg and ranked 48th on Andreessen Horowitz’s Marketplace list of fastest-growing companies worldwide and recognized as the top Product in Insurance by UnitQ, we’re making car ownership easier, more affordable, and more rewarding.

Job title: Team Lead - SEO Experience : 9 - 11 years  Work Arrangement: On-site Employment Type: Full-time

Role Overview We are seeking a highly skilled Team Lead, SEO to spearhead our organic growth initiatives and enhance our search engine presence. In this leadership role, you will drive the development and execution of comprehensive SEO strategies, manage a team of SEO specialists, and collaborate cross-functionally to optimize our digital footprint. If you have a deep understanding of search algorithms, technical SEO, and content strategy, along with a passion for driving results, we want to hear from you!

Key Responsibilities

• Develop & Execute SEO Strategies – Define and implement a robust SEO roadmap, ensuring alignment with Way.com’s business objectives. • Lead & Mentor the SEO Team – Manage a team of SEO professionals, fostering a culture of continuous learning and performance excellence. • Optimize On-Page & Off-Page SEO – Improve keyword rankings, content performance, and backlink quality to enhance organic visibility. • Technical SEO Management – Identify and resolve site architecture issues, crawl errors, indexing problems, and page speed optimizations. • Data-Driven Decision Making – Analyze traffic trends, keyword performance, and search visibility using tools like Google Analytics, Search Console, SEMrush, and Ahrefs. • Content & Product Collaboration – Work closely with content creators, developers, and product teams to integrate SEO best practices into website enhancements. • Local & Mobile SEO Optimization – Enhance local search presence and mobile-first indexing strategies to improve search rankings. • Competitive & Market Analysis – Conduct SEO audits, monitor competitor strategies, and identify new opportunities to stay ahead in the industry. • SEO Performance Reporting – Provide insights and actionable recommendations through detailed SEO reports and dashboards.

Preferred Skills

9-11 years of SEO experience, with at least 2 years in a team lead role. • Proven expertise in technical SEO, content strategy, and link-building. • Strong knowledge of search engine algorithms, ranking factors, and SEO trends. • Proficiency in Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, and other SEO tools. • Strong understanding of mobile-first indexing, Core Web Vitals, and structured data (schema markup). • Experience with A/B testing, conversion rate optimization (CRO), and SEO for local businesses (Google My Business optimization). • Ability to analyze and interpret SEO data to make data-driven decisions. • Excellent communication and stakeholder management skills. Preferred Qualifications • Basic knowledge of HTML, CSS, JavaScript, and website development principles. • Understanding of PPC advertising and its relationship with organic search. • Experience working in a high-growth startup or fast-paced environment. • Familiarity with social media marketing and its impact on SEO. • Strong project management skills, with the ability to prioritize and execute multiple SEO initiatives.

Why You Will Love Working With Us

Opportunity to work for the #1 Auto Super app in the US.

Opportunity to make a meaningful impact across 10+ million users.

Dynamic, fast-paced, and innovation-driven work culture.

Clear pathways for career growth in a rapidly scaling technology company.

Competitive compensation.

Apply Now :https://waydot.greythr.com/hire/jobs/seo-team-lead