Digital Marketing Executive (2-5 years)

Brief DescriptionWe are looking for a results-oriented Digital Marketing Executive with 2–5 years of experience to plan, execute, and optimize digital marketing campaigns across paid, organic, and social channels. The ideal candidate will have strong expertise in SEO, Google Ads, META Ads, LinkedIn Campaigns, and Generative Engine Optimization (GEO), along with a solid understanding of conversion rate optimization (CRO) and landing page performance. This role requires close collaboration with the Content, Sales, and Design teams and strong communication skills to drive brand awareness, lead generation, and measurable business growth.

Develop and execute SEO and GEO strategies to improve organic visibility across search engines and generative AI platforms

Plan, manage, and optimize paid advertising campaigns across Google Ads (Search & Display), META (Facebook & Instagram), and LinkedIn to drive lead generation and brand awareness

Conduct keyword research, intent analysis, and competitor research using tools like Ahrefs, SEMrush, and similar platforms

Implement on-page, off-page, technical SEO, and GEO best practices, including content structuring for AI-driven search results

Analyze and optimize landing pages and conversion funnels to improve conversion rates and campaign effectiveness

Coordinate closely with the Content team to create SEO- and GEO-optimized blogs, web pages, and ad copies

Work with the Design team to develop engaging and conversion-focused creatives for ads and social media

Collaborate with the Sales team to align marketing campaigns with lead quality and conversion objectives

Manage and grow social media channels, including content planning, publishing, engagement, and performance tracking

Track, analyze, and report campaign performance using Google Analytics (GA4) and advertising platform insights

Continuously optimize campaigns to improve ROI, CPL, and overall performance

Stay updated with evolving AI search trends, GEO best practices, and digital marketing tools Preferred Skills

2 – 5 years of hands-on experience in Digital Marketing

Strong expertise in SEO, GEO (Generative Engine Optimization), Google Ads, META Ads, and LinkedIn Ads

Mandatory understanding of Conversion Rate Optimization (CRO) and landing page performance

Experience with Ahrefs, SEMrush, or similar SEO and research tools

Proficiency in Google Analytics (GA4) and performance reporting

Experience in social media management and paid social campaigns

Good verbal and written communication skills

Ability to work collaboratively with cross-functional teams

B2B marketing experience

  Interested candidates can share their resume with hr@enfintechnologies.com, mentioning the subject "Digital Marketing Executive (2-5 years)".