Director - Integrated Marketing

Brief DescriptionApply Here: https://waydot.greythr.com/hire/jobs/director-integrated-marketing

Position: Director - Integrated Marketing Location: Trivandrum Type: Full-time/WFO role

About Way.com Way.com — America’s dominant automotive super app, powering every mile for over 10 million customers—from auto insurance and parking to EV charging and more. Leveraging cutting-edge AI, machine learning, and advanced data analytics, we deliver innovative, personalized solutions that transform car ownership. Featured by Bloomberg and ranked 48th on Andreessen Horowitz’s Marketplace list of fastest-growing companies worldwide and recognized as the top Product in Insurance by UnitQ, we’re making car ownership easier, more affordable, and more rewarding.

Role Overview We’re looking for a Senior marketing operator to become the India-based leader of the non-paid marketing engine. This role sits at the center of our global marketing system—driving awareness, SEO, AI search (LLM/GEO), and organic growth partnering with multiple top-tier agencies and in-house teams.You will translate strategy from leadership into flawless execution. This is a player-coach role for someone who knows how to scale brands, command agencies, and move fast with precision.

Roles and Responsibilities Lead and drive outcomes across brand, with a primary focus on SEO, LLM/GEO and social, with deep collaboration with the content & UGC teams (excluding all paid media buying). · Act as the command center for external agencies — set direction, review output, enforce timelines, raise the bar. · Orchestrate execution between internal marketing teams and global leadership · Build and run quarterly roadmaps, weekly execution plans, and delivery reviews including Detailed KPIs for success and tracking against those targets. · Personally audit quality of strategy, content, SEO, and AI search visibility — no ivory-tower leadership.Preferred Skills· 10–15+ years in marketing across agency plus in-house leadership roles. · A true marketing generalist with deep hands-on strength in SEO, content, and brand. · Scaled at least one brand meaningfully at a national or global level. · Decisive, structured, execution-obsessed, and comfortable leading senior agency partners. · Proven experience growing organic traffic and page ranking for a national brand. · You can call out poor strategy, fix it, and ship. Why This Role Is Special? · Direct access to global marketing leadership. · Authority to shape the entire organic and brand growth engine. · High-impact seat inside a fast-scaling business with global ambitions. Why you will love working with us?

Opportunity to work for the #1 Auto Super app in the US.

Opportunity to make a meaningful impact across 10+ million users.

Dynamic, fast-paced, and innovation-driven work culture.

Clear pathways for career growth in a rapidly scaling technology company.

Competitive compensation.

Apply Here: https://waydot.greythr.com/hire/jobs/director-integrated-marketing